We now offer website integration with MailChimp, our preferred email marketing platform – and we do it for free!
More FREE add-on features for our clients coming in 2019!
What is email marketing?
Email Marketing is… Well… Marketing to potential customers using email! As your business ages and you collect more leads (and emails) via your website, they can be added to an Email List. You can then tap into this Email List using MailChimp!
Here are the two most common uses of Email Marketing:
- Sending a monthly or quarterly newsletter
- Offering a limited-time discount on a service
So, how does this "integration" work?
When a visitor fills out an Estimate Request Form, their email will automatically be captured and added to your email list within MailChimp. This also gives us the ability to add email capture (via popup or signup form) strictly for visitors that want to stay in touch, but don’t need an estimate at that time – offering a 10% for first-time customers, or something like that, is perfect for this!
UPCOMING: a deeper dive into the benefits and uses of email marketing for your handyman business
Cool, how do i get setup?
First, you’ll need to create a MailChimp account – https://mailchimp.com/signup/
Next, you’ll need to generate an “API” key and send that to us. We embed this within the website forms to connect them with your email list. Here’s how you do that:
Within your dashboard: hover over your account name in the upper-right, then click “Account”
Hover over “Extras” then click “API keys”
Scroll down a little, and click “Create A Key” – this automatically populates an API key.
Copy that API Key, send it to us, and we’ll make it happen!