Are you looking to build a website for your handyman business? These website design statistics shed light on some of the dos and don’ts to help you build a site that attracts customers so that you can get back to running your handyman business.
1. Design Is Responsible for 94% of First Impressions
Research shows that your website’s design determines a whopping 94% of visitors’ first impressions of your website.
First impressions are an excellent but fleeting chance to establish credibility and trust. No one stays long on messy or unattractive websites. A professional-looking site can be a great introduction to your brand that leaves potential customers curious to learn more about your services.
2. It Takes Users 0.05 Seconds to Form a Negative Opinion
Speaking of first impressions, visitors form an opinion on your site within 0.05 seconds of landing on it. This means you only have that long to make a positive impression.
Your website copy doesn’t stand a chance here—no one reads that fast—so it’s up to the design and visuals to wow users within that narrow window of opportunity.
3. Images Capture Attention Longer Than Text
Here’s another testament to the importance of visual elements: Pictures hold readers’ attention for half a second longer than text.
But that’s not all. There is also a direct link between images and revenue. Website design statistics show that for nine in ten customers, image quality is the most important factor when shopping online, and increasing the size of product photos can boost sales by up to 9%.
You can leverage these insights by making sure your website features large, high-quality photos of home improvement projects you’ve done in the past. For best results, add before-and-after photos.
4. Over Half of All Business Website Visits Are via Smartphones
Laptops and desktop computers no longer dominate the internet. The majority of e-commerce website visits—63% and counting—are now by smartphone users.
This means that if people visit your site, most of them will be on their mobile phones, so you want to ensure your site looks great across a wide range of devices and screen sizes.
If you don’t have a mobile-friendly website, you risk losing one-quarter of your visitors. A recent report by Adobe found that 25% of internet users stop interacting with content that doesn’t perform well on their devices.
5. Almost 40% of People Will Leave a Website If Images Load Slowly
Poor mobile responsiveness isn’t the only reason users may exit your site. According to Adobe, people will also call it quits if your website is sluggish: 39% will leave if images don’t load or take too long to load.
6. Increasing Page Speed by Six Seconds Boosts Conversions by 74%
Boosting your website speed isn’t just about keeping visitors around. It could also double or even triple your revenue.
Businesses lose $2.6 billion in unrealized sales each year due to slow websites, but we now know the trend is reversible. Research by the e-commerce platform Shopify has shown that increasing page load speed from eight to two seconds can boost conversion rates by a staggering 74%.
7. Nearly One in Two Users Will Exit a Site If It Has No Contact Information
Does your website have a contact page that is easy to find? Forty-four percent of visitors will leave a company’s website if it doesn’t have contact details or if they struggle to locate it.
And it gets worse: Web design statistics show that 54% of consumers believe missing contact information reduces a brand’s credibility.
By making your contact information easy to find and ensuring its accuracy, you give your handyman business a big boost!
8. A Crowded Layout Is the Most Common Web Design Mistake
The software company GoodFirms reports that 84.6% of small and midsize businesses have crowded website layouts, making it by far the most common web design mistake.
Don’t let the unlimited choice of colors, images, animations, and other cool design elements overwhelm you. Less is more here. Use white space to your advantage, and stick to clean looks with just a few standout features.
Not only is this easier on the eye, but it’s also in keeping with the times. According to 88.5% of website designers, “flat” or minimalistic design that prioritizes functionality is all the rage these days.
9. The Right Call to Action Button Can Boost Conversions by 34%
A call to action (CTA) is a visual element on a web page that urges visitors to do something, such as:
- Call for an estimate
- Buy a product or service
- Download a file
- Follow you on social media
- Sign up for a newsletter
CTAs come in all shapes and forms—text, buttons, graphics, hyperlinks—and can be extremely helpful in guiding people along their buyer journeys. You should never assume that users will do what you want them to do unprompted.
For instance, red buy buttons can boost e-commerce sales and conversion rates by up to 34%.
Yet, an astonishing 70% of small businesses don’t have CTAs on their home page or, in extreme cases, across their website.
10. Small Businesses Don’t Spend Much on Website Design
Small businesses haven’t caught on to the importance of a well-designed website. Twenty-eight percent of small enterprises spend $500 or less on their sites. Most use freelancers or DIY software to do the job, with less-than-ideal results.
While you don’t have to spend a fortune on a website if you’re just starting out, you may want to splurge on a redesign as your business grows. Our handyman website design services are a great choice for business owners looking for professional results that will boost their online presence, website traffic, and conversion rates.
Handyman Marketing Pros: Your Trusted Web Design Partner
Website design statistics can be overwhelming, so leave the nuts and bolts to our web design experts at Handyman Marketing Pros. Call (530) 492-0223 to schedule a strategy call and learn how we can help level up your website.For a deeper dive into handyman marketing, learn how effective lead generation boosts your handyman business.