The HMP Difference
- 100% dedicated to the handyman industry
- Proven recipe & results so your marketing investment creates growth
- Joyful people who care about our clients & team
Handyman Marketing Pros, established in 2018, is a website and SEO agency that works exclusively with handyman and home services businesses.
Why does this matter? We’ve taken the guesswork out of digital marketing for your EXACT business! We know what works, and what doesn’t. There are vast differences between a website/SEO strategy tailored to a handyman, a law firm, a moving company, or any other industry. Huge differences – from keywords, to the buyer journey, to how the job is priced and completed…
So, when you work with us, you can be confident that your website and SEO is actually working for your business.
When you partner with us, we’ll implement proven marketing systems that bring long-term, sustainable growth to your business. Simply put – what we do works. (See our Results/Reviews page)
our core values
Finding a reliable, trusted partner for your marketing is tough – there are a lot of options! Click below to learn our Core Values and how we operate.
Meet Our team
We have an AMAZING team that is ready to serve you and your business in your website and marketing needs. Click below to learn more.
Core Values
Handyman Marketing Pros’ “how” and “why”, and even the way we operate, is built on Christian teachings and summarized in Galatians 5:14 – love your neighbor as yourself. Our clients, our team, the handyman industry, and all those we engage with, are our neighbors!
Truth & Integrity
Good news or bad news, our fault or the client's fault, we will be honest and maintain our good character.
Excellence
We seek to provide a high quality product (website design, SEO strategy, etc) and customer service (timely, helpful communication) with professionalism.
Customer-Focused
Everything we do works towards the greater good of our clients.
Love
We uphold a deep compassion and care for each other, and for our clients. “Meeting people where they are at, good day or bad day.”
Charitable
"Happy to help!"
Our Team
Rest assured, your online presence will be in good hands!
While you’ll likely only be in contact with a few of us, we have a growing team of digital marketing specialists dedicated to the handyman industry. This is important because every industry has unique variations of “what works” when it comes to online marketing. We take the guesswork out of that equation and focus on what works.
Jason Call, Founder & CEO
Jason is the Founder of Handyman Marketing Pros, Co-Host of the Handyman Success Podcast, Coach @ The Handyman Journey, Co-Founder of Handyman Champion CRM, Mentor to Marketing Agency Owners, and while this list seems extensive, he’s actually a pretty normal guy.
His time is balanced between coaching and training to ensure our services are exceptional and keeping up with the latest changes in marketing, writing and recording helpful content for the handyman industry and, most importantly, ensuring our team is happy and well-supported.
Personal Bio
Born in Washington, raised in Northwest Arkansas, a resident of Iowa, California, and ultimately landing in Oregon with his family, Jason has followed a winding and adventure-filled path.
He graduated with a degree in Economics, Finance, and Marketing from the Sam Walton School of Business at the University of Arkansas. After eloping to California with his wife, they eventually settled in Oregon, where the forests, coastlines, and open skies feel like home.
Jason has many hobbies that keep him busy and happy outside of work: avid European futbal fan (soccer), playing guitar and open mics, video games with buddies, hiking/camping/backpacking with his wife, loving his dogs, and walking the many beaches near his small town of Brookings.
Professionally, other than being the fearless leader of HMP, Jason is the co-host of the Handyman Success Podcast and a business coach at the Handyman Academy, where he helps guide others in running a successful handyman business.
He also enjoys writing content for Christian entrepreneurs and leaders.
If you could instantly learn one handyman skill perfectly, what would it be?: Dry rot repair or flooring.
If your life depended on assembling IKEA furniture without the instructions, how long would you survive?: Do I have freedom outside of building furniture? Or am I literally waking up, building furniture, eating, and sleeping? If the former, I could probably make it 2 months. The latter, I would blankly stare at my first project for a bit, then turn myself in to be disposed of – there is nothing worse than IKEA furniture assembly with poor (albeit NO) instructions!
Coby McManaman, Senior Strategist
Coby is likely your first contact with Handyman Marketing Pros. Most of his time is spent leading helpful conversations via a Strategy Call (click to schedule yours!). On this call he learns about your business, provides personal guidance in both marketing and business (pricing, estimating, whatever issues or questions you want to chat about), and assesses whether we can be a good fit to work together.
Personal Bio
Born and raised in Southeast Michigan, Coby took the ‘scenic route’ into the marketing world. He began his career in the handyman and remodeling industry where he ran his own remodeling company and learned the realities of sales, production, customer expectations, and what happens when you try to juggle too many things by yourself.
Over time, Coby realised he enjoyed collaborating with clients and generating demand for his services rather than installing the work. That pushed him into marketing, where he began building lead systems, creating ads, and sharpening sales processes. He brings that mix of hands on handyman experience and performance driven marketing to Handyman Marketing Pros with the mission to help handyman business owners generate quality leads so they can focus on delivering great results for their clients.
Coby is engaged to his high school sweetheart and spends most of his free time as her personal handyman and remodeler…. which he LOVES doing… most of the time.
If you could instantly learn one handyman skill perfectly, what would it be?:
Repairing LVP flooring without removing every piece…. That would be magic.
If your life depended on assembling IKEA furniture without the instructions, how long would you survive?:
However long it would take me to assemble the pieces into a giant Star Destroyer to display in my front yard. At that point, I would feel content enough to surrender.
Lauren Seim, Chief Operating officer
Lauren is the oil that keeps our engine running smoothly. Her brilliance in systems, operations, automation, AI, communication, leadership, websites, SEO – okay, basically everything – is a gift that blesses our clients and team.
She was HMP’s first employee in 2020, starting as a web designer, then project manager, operations manager, and in 2025 officially became our COO. Lauren’s kind heart and brilliant mind is a pivotal part of our growth over the years.
Her role is focused on maintaining and building our systems, leading and supporting our amazing team members, “covering” for vacations, and so much more.
Personal Bio
Lauren is a California native. She headed a little bit south to attend Loyola Marymount University, where she majored in Entrepreneurship and minored in Theater—blending business smarts with creative flair. After living in California for a while, she hit the road for a year-long cross-country road trip to get to know the U.S. better (fun fact: before that trip, she’d been to more countries than states).
These days, Lauren calls Costa Rica home, where she balances work and travel like a pro. Lauren started as a part-time web designer for HMP in 2020, moved to a full-time project manager role, was promoted to Operations Manager, and now is our brilliant COO and has her brilliant mind in most things that happen around here. She truly has a knack for helping businesses shine—something that started back when she won a Startup Weekend in university.
When she’s not working, you’ll probably find her traveling, practicing yoga, reading, hiking, cooking, or crafting something creative.
If you could instantly learn one handyman skill perfectly, what would it be?: Lighting Installation! I think nice lighting can really upgrade a space!
If your life depended on assembling IKEA furniture without the instructions, how long would you survive?: I love puzzles and figuring out how things fit together!! I think I would survive a really long time.
Taylor, Account Manager
From perfecting the final touches on your website, to answering any ongoing questions, and providing helpful tactical guidance and changes, Taylor ensures our clients are set up for success. And she does all this with infectious positivity and an authentic care to help!
Taylor joined the HMP team in 2021 as a part-time content writer, moved into a web design role, and after showcasing a strong understanding of marketing strategy – and being a truly exceptional human being 🙂 – is now a critical part of our ability to provide a high quality service to our clients.
Personal Bio
Born and raised in Vancouver, British Columbia, Canada, Taylor initially pursued a university education in psychology before discovering a deeper passion for marketing. This led her to complete a marketing certificate at BCIT. Before starting with Handyman Marketing Pros in 2021, she was a social media and content manager for various companies. She now brings her creative and strategic insight, and outstanding customer service brilliance, to all our amazing clients.
Outside of work, Taylor enjoys Pilates, traveling, walking her dog, reading, hiking, and crafting. A fun fact about Taylor: She is obsessed with anything true crime-related, from podcasts to documentaries — there’s a good chance she has seen it all.
If you could instantly learn one handyman skill perfectly, what would it be?: Tiling
If your life depended on assembling IKEA furniture without the instructions, how long would you survive?: Not long at all! It takes me long enough to build IKEA furniture with the instructions!
Sladjana, Operations Specialist
Developer, Engineer
Sladjana is our newest team member joining in 2025. Her role is building the back-end of all our client sites, assisting with updates, SEO tasks, working on internal projects and improvements, and other “behind the scenes” activities.
She brings a wealth of technical web engineering knowledge to our team and operation. Her sharp ideas, humility, and viral positivity have instantly made her feel like part of the HMP family!
Personal Bio
With years of experience as a web developer and software engineer, Sladjana brings a broad and adaptable skill set to the table. Before diving into tech full-time, she worked at a BioTech company—a formative chapter where many of her technical and problem-solving skills took shape.
Despite her digital career, she’s drawn to all things analog: record players, film cameras, paperback books, fountain pens, and paper. The irony? Sladjana’s been glued to computers since the age of seven and never really stepped away.
In her words: a highly functional geek with a foot in both the digital and analog worlds.
Notable mention – she is entering her 4th year of seminary in 2025!
If you could instantly learn one handyman skill perfectly, what would it be?:
Woodworking, for sure, and ideally, without losing any fingers!
If your life depended on assembling IKEA furniture without the instructions, how long would you survive?:
Hold my beer!
history of Handyman Marketing Pros
Handyman Marketing Pros started in 2018, and was originally inspired by the quick success of Jason’s 1st handyman client, Allen Lee of Honest Lee Handyman Services.
What started as a Christmas gift for a good friend, and some advice on a digital marketing strategy (as outlined in our Marketing Guide), quickly turned into a full-time business for Allen. Of course, he is a fantastic business owner who consistently does all the necessary activities to be successful.
Through our Handyman SEO and digital marketing, and Honest Lee’s outstanding service, his business now ranks on the 1st page of Google for his entire service area – a metro area of 2,000,000. You can see why his business sees significant growth year-over-year.