Trusted by 400+ handyman businesses across the 
USA & 
Canada
The goal of SEO
The objective of SEO is to rank your business higher in search engines – most notably, Google.
Why?
Because the highest quality leads are searching on Google.Â
When a homeowner is searching “handyman near me” (and related) they are pre-qualified that:
1. They have a need, and
2. They are looking to hire someone
So, compared to other online channels, like social media and pay per lead platforms, the lead quality is very high.Â
When your business ranks on the 1st page, it will start to bring a sustainable flow of high quality leads.
Couple that with an amazing client experience and you’ve got yourself a life-long client and referral source! (The average homeowner needs a handyman 4 times per year.)
Hopefully this helps explain the value of an optimized website and SEO service. đ
The results
The map with circled numbers shows before & after of Google Map rankings. Our goal is to light up that map with GREEN! This means the business is ranking in the prized “Map Pack” (top 3) of Google search results. Red is likely 2nd page results on Maps, and yellow/orange is okay if you’re a good distance from the user searching.
The results of good SEO are increased website visits, lead forms, and phone calls.
Our proven strategies are backed by… Well… Proof! đ€Ł
Note: These photos show *realistic* results. Do we have crazier graphs and charts showing deeper red and brighter green? Yeah. But these are within reason for a handyman business in a market of 50-75K+ population.
An advantage we have as a website and SEO company is that we ONLY work with Handyman businesses. Through this we can identify what works and, just as importantly, what DOESN’T work.
But don’t take our word for it! Feel free to read our 5 star reviews on Google.
Schedule a call to learn more
We invite you to schedule a free, truly “no sales pressure” call. We’ll have a conversation, answer all your questions, see if we’re a good fit to work together, and, most importantly, provide personal tips/guidance based on where you’re at.
SEO Explained
SEO (search engine optimization) is a massive “sub-industry” within marketing – and rightfully so because it is complex, ever-changing, and incredibly important for local businesses! There are endless “resources” and “experts” with differing information, dated information, good guidance, harmful guidance, and everything in-between.Â
Further, many tactics can work for specific industries and be a flat-out waste of time and money for others.
Naturally, this creates confusion for a handyman who just wants to feel confident they’re on the right path with their website and SEO.
Rest assured – we are your guide! The Handyman Marketing Pros team is dedicated to delivering a modern, effective SEO strategy that actually works, and within realistic budgets of a family-owned handyman business.Â
Since 2018 we’ve tweaked this strategy numerous times in response to new Google Ranking Algorithms. Most notably, the Helpful Content Update, which continues to roll-out since its initial launch in Summer 2022. This critical update’s purpose is to combat poor-quality, keyword-stuffed content and 100% AI-generated content from taking over the internet.Â
Overall, Google’s business relies on providing helpful results to user queries, or else people wouldn’t use it, and they wouldn’t be able to sell ads (their primary revenue source). Our goal is to position your handyman business’s online presence as helpful, and a great result that satisfies user searches for a trustworthy, local handyman. Naturally, this builds traction that results in more leads, more jobs, and more revenue.
All this being said, below is an overview of what we do.
â Please note: when you schedule a call with our team, we will freely give PERSONALIZED guidance based on where you are at. Have a super nice website that you recently dumped thousands of bucks into? Hey, we get it, and we’ll give you some pointers to try out for a while before you hire us. Don’t have a single online thing going for you? It’s all good! Overall, our goal is to help, and we’re confident that, regardless of where you are at in your business – from startup to established – you’ll have a few takeaways to improve your current position. Click Here to schedule a call.
What we do
- Solid foundation
- Expansive online footprint
- SEO mad scientist
- Monthly content creation and optimization
- Content posted to website and Google
- Transparent reporting
- Authentically helpful & happy support
1. Website – We work with you to build a professional, optimized website that provides a solid foundation. Getting this right is crucial to maximizing the results of, not just your SEO, but ALL of your marketing – from flyers to networking to social media. Overall, a great foundation will allow us to “get more juice from the squeeze!” đ
2. Expansive Online Footprint – The HMP Team builds an expansive “online footprint” by creating dozens of new online profiles, citations, and directory listings. The more places Google finds your business online, the more authority you are communicating to them. Building authority and generating signals increases rankings.
3. SEO Mad Scientist – Being dedicated to SEO, and investing heavily in coaching and training in the subject, allows us to roll-out advanced tactics privy to those who take SEO seriously. We’re talking the nerdy, nitty-gritty mad scientist tactics you won’t find on YouTube… Granted, this “secret sauce” is a back-end tactic that is not visible to our clients, but its purpose is to generate short-term results in Google Map rankings.
4. Monthly Content Creation & Optimization – Every month we reach out to collect 1-2 project summaries from you. This includes the type of job, a brief description, photos, and the town it was completed in. Each project takes 2-3 mins for you to upload to our system. Our team takes this content, and writes a short “blog post” around the project. This content naturally has our focus keywords: service-related keywords like ceiling fan replacement, and geographic keywords like town names and neighborhoods.
5. Content Posted To Website & Google – We call the final product a Project Post. Content is posted to your website as a “blog post” which will feed to relevant sections on your website, and also to your Google Business Profile (Google My Business / Google Maps). While our primary objective for this content is for SEO, there are also sales and conversion benefits. When prospective leads see fresh content on your website and Google, and can see the quality of your work, this will build trust with them. Trust is CRITICAL to successful businesses. Trust reduces friction from the sales process and increases the conversion rate of your website (higher conversion rate = higher % of leads from website traffic). Good marketing builds trust.
6. Transparent Reporting – You’ll receive a report from us each month that gives you an overview of your online presence: website traffic, Google ranking data, phone calls and website visits from Google Maps, etc.
7. Authentically Helpful & Happy Support – Handyman Marketing Pros is a small, family-owned business and is blessed with a team that feels like family. Yes, it’s work, but we do enjoy each other and the work we get to do for our amazing clients. Our team members are based in the USA and Canada, our communication is clear, we meet our set deadlines, and we’re on the same page with each other because our systems are organized. You will find that, when you have a question or support request, we will be happy to help. Further, we are humans, and we also work online with lots of technology – things mess up sometimes LOL! If we mess up, we own it, fix it, and make it right. If it’s outside of our control, in the same vein, we make things right to the best of our ability within the scope of our service. Overall – we are HERE TO HELP! đ
Schedule a call to learn more
We invite you to schedule a free, truly “no sales pressure” call. We’ll have a conversation, answer all your questions, see if we’re a good fit to work together, and, most importantly, provide personal tips/guidance based on where you’re at.
frequently asked questions about handyman SEO
Does my website host matter for SEO and ranking in Google?
Yes – site speed and security are an ever-increasing ranking factor in Googleâs algorithm. In fact, in July 2021, they rolled out the âPage Experienceâ update which further prioritizes sites that provide a great user experience (fast loading and secure).
Needless to say, we take it very seriously!
Our web designs receive high marks on âCore Web Vitalsâ (the metrics that the Page Experience update emphasizes). In fact, they get higher marks than the biggest handyman company in the USA – Mr. Handyman. See site speed and page experience comparison below.
We specialize in outranking the competition – even the âbig guysâ – and can help you standout from your local competitors by implementing our handyman SEO marketing systems.
What factors are most important for handyman SEO?
Many factors go into ranking a website, and your Google My Business listing, on page 1. Here are a few notable factors:
On-Site SEO (these are directly related to your website):
- Site speed and security
- Proper heading structure
- Optimized meta titles and meta descriptions for each page of your website
- Appropriately sized, compressed, and optimized images with alt tags
- SEO optimized content
- Regular content posting (blogging)
Off-Site SEO (these are not directly related to your website but just-as, if not more, important than On-Site SEO factors):
- Consistent NAP on high traffic directories and citations
- Expansive citation build-out
- Backlinks from high domain authority sites
- Backlinks from local websites and home improvement related websites
- Google My Business optimization
- âSignalâ volume and strength, for your website and GMB, sent to Google
âFocus on what you do best, and write a check for the rest.â
Let us handle your SEO and get you ranking for âmoney keywordsâ in your area, and you focus on managing your business.
Visual explanation to easily understand search engine optimization
Google has a folder of your business.
In that folder they see your website, Google My Business, Facebook, Yelp, all your online profiles, links to your website, and mentions of your business name.
The thicker that folder is, the more authority youâre communicating to Google; therefor, increasing your ranking in Google Maps and website listings.
Our handyman SEO services build authority to get you ranked on page 1, and create a consistent flow of organic leads.
What kind of results can I expect in my business if I partner with you?
We see immediate impact in Google Maps visibility upon launching an optimized website. Significant upticks in visibility, clicks, and phone calls happen within 3-6 months. See below a few real client results, and check out our case studies page for more detail.
Is SEO better than google ads?
Here’s how I like to explain SEO vs. Google Ads:
SEO is a long-term, sustainable growth strategy to bring consistent lead flow to your business.
Google Ads, for us, is essentially high-quality “leads on demand” – we pay Google for the ad space, are guaranteed clicks from our target “money keywords”, and we convert those clicks into leads.Â
SEO is Owning, Ads are Renting
The big difference is with Google Ads, we are “renting” the space at the top of the search engine result pages. With SEO, we are building up your digital marketing assets (namely your website and Google My Business, or Google Maps, profile) to “own” the top of the search engine result pages for our target keywords.
When you stop paying for Google Ads, you stop getting traffic and leads. With SEO, we are owning the top of the 1st page and don’t require paying Google for the space. However, for most growing companies with multiple employees and/or crews, a balanced strategy of SEO and Ads is best.Â
Look at any major HVAC or home service company – even though they dominate search engines with great SEO, they still pay for Google Ads. Why? 30% of clicks go to the Ads section. Successful, constantly growing companies didn’t get to where they are by leaving money off the table!
So… Is SEO better than Google Ads? Yes and no. They both serve their purpose, which is why both are part of our comprehensive marketing strategy to grow our clients’ businesses. However, for smaller handyman companies that enjoy being small or don’t require explosive growth, SEO is the best strategy for long-term, sustainable lead flow. Also, a lead from SEO is significantly cheaper than Ads – it just requires more work and time to get there.
Handyman SEO
Handyman SEO is the key to long-term, sustainable growth for your home improvement company. Contact us and start leveraging SEO for your future success.
Service Type: Handyman SEO