Simple, Straightforward Pricing For Your Website & Digital Marketing
Handyman Marketing Pros serves 1-5 employee handyman and home improvement contractors. You know, the small, family owned businesses that power our communities.
In light of this, we’ve built our pricing in a way that makes our services accessible – whether you are brand new or have a few trucks on the road.
Rather than charging $2,500 – $10,000+ for a website, our easy monthly pricing allows your marketing to start paying for itself out-of-the-gate.
Just one additional job per month pays for our services!
Our programs have ZERO Setup Fees, so you save thousands in up-front costs – only your 1st monthly payment is due to start. Because of this, we do require commitment to our 12 Month Service Agreement.
Learn more below. You can sign up today and we’ll have your website ready to launch in 2-3 weeks. Or, feel free to schedule a call with our team to have a conversation and we’ll answer any questions you have to ensure we’re a good fit for each other.
Website Service - $189/mo
Overall, our Website Service equips you with a strong foundation to grow your business on: a World-Class Website, Optimized Google Business Profile, and a monthly report to stay in-the-know.
What's included:
- Custom website design that will turn more visitors into leads
- Online lead form (or integration with your CRM)
- Premium website hosting, security and site speed
- A dedicated website team that handles all your maintenance and updates (photos, new pages, popups, banners, etc.)
- Fully optimized Google Business Profile (Google Maps)
- Monthly report that gives you a snapshot of your online marketing (website and Google Map data)
Website Service Reviews:
SEO Essentials - $299/mo
Increase your leads from Google with our SEO Essentials (Search Engine Optimization)! The HMP team optimizes and posts monthly project blogs to your website and Google Business Profile. This boosts your SEO and showcases your work to potential clients. This is a foundational website and Google program for any professional handyman business.
What's included:
- Everything in Website Service PLUS
- Expansive online profile build-out to increase the places Google and potential leads find your business
- Monthly content posting (showcasing your actual projects and jobs) to your website and Google Business Profile
- Content optimization and linking to boost your Google Map and website rankings
SEO Essentials Reviews:
SEO + Digital Billboard - $399/mo
Management fee does not include Google Ad Spend: recommended $50-$100/mo for Digital Billboard ads; LSA budget will vary from $0-$1,500/mo based on your business
Our team creates and manages your handyman business’s “Digital Billboard” to start solidifying you as the local, hometown handyman in your market. This strategy seeks to “be everywhere” online, and stay top-of-mind to homeowners actively searching for a home improvement contractor.
Additionally, we equip and train you to effectively use Google Local Service Ads (LSAs). This is an effective, self-managed ad platform that gives you on-demand control of your lead flow. You can change your budget any time, target specific job leads, update targeted areas, and more. A typical budget range for LSAs for the average family-owned handyman business is $400-$1000/mo.
Note: Spending money on LSAs is not a required part of this program, and is only necessary if you’d like to increase your short-term lead flow (examples: to counter a “slow season”, or fuel lead growth because you’re hiring). Our primary professional service for this program is managing your Digital Billboard, reporting on this data, and providing support to effectively manage your LSAs.
What's included:
- Everything in Website Service & SEO Essentials PLUS
- Display (visual) ads that show to homeowners in your market
- Retargeting ads that follow visitors across the web
- Setup & training to effectively use Google Local Service Ads (LSAs) to grow your business at your desired pace
Stay top of mind with prospective clients
Most people that visit your website aren’t ready – juuust yet – to contact you about their project. Your Digital Billboard is the solution for this!
These visual ads will stay in-front of prospective clients for 30 days after they’ve searched for a handyman on Google, even if they never visited your website – because Google is creepy like that.
Low Cost, High Impact
Depending on the size of your market and how much traffic your site is receiving, budgets to support our Digital Billboard campaigns typically range from $5-$100/mo.
Compare that to the average roadside billboard cost of $2,000-3,000/mo 😲
The number of impressions (times your ad was seen) and total cost will be in your monthly report with other marketing/website data.
As you can see from this screenshot of a client report, their ad was seen almost 3,000 times for 4 bucks.
take control of your paid ads with LSA
Google Local Service Ads (LSA) – also known as Google Guaranteed – is a fantastic advertising platform that gives you control over your hard-earned marketing dollars.
- Set what jobs you want
- Control your budget
- Transparent reporting & ROI
⚠️ Please note: spending money and running LSAs are an optional part of our Digital Billboard service. While we assist in setting up your account, you do not have to use it if/when you are ready. We set this up as a great option for running paid ads that work for your business.
Set your jobs
Easily control what jobs you’d like your ads to show for.
Control your budget
Adjust your budget on the fly based on your business and lead flow.
Booked out more than 2-3 weeks? Shut that puppy down and keep that money in the bank.
Just hired a new tech and need a higher lead flow? Increase your budget and/or expand your advertised jobs.
For most small, family-owned handyman businesses generating less than $500K in annual revenue, we recommend a budget of $500 – $1,500/mo.
lead summaries
Every. Single. Lead… is accurately reported! Gone are the days of throwing money at an advertising platform and wondering what the actual results were.
With this data, you can truly understand the return on your LSA advertising budget:
How much did you spend on that lead? Did they convert to a customer? How much was their total invoice?
Monthly summary
In your monthly report you’ll get a highlight summary of your LSA performance:
- Total leads
- Cost per lead
- Total amount spend
- Trend data from month-to-month
we are your guide
We are truly here to help and guide you in your handyman journey!
Included in our service is assisting with the setup and approval of your LSA account.
Google can be difficult to work with. Our team will save you the headaches of that can be caused in the setup and verification phase, and also be here to support you when your ads are live.