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Programs & Pricing

See below our marketing programs and pricing. Further down the page, you can read the details of each.

When you schedule a call with us, we’ll give you our honest recommendation of how we can best serve you, based on the specifics of your business. Prior to our call, we’ll also send you an extremely detailed, 13-minute demo video walking through the details of all our services so you have 100% clarity on how we can help. 

Core SEO

Our core program will equip your handyman business with a strong website and Google foundation to confidently market and grow your business. Recommended for startup and young handyman businesses.

$299

/ month

PRO Plan

Most Popular

Our PRO Plan will equip you with a comprehensive organic marketing strategy to maximize the value of your website, SEO, AI optimization, and staying top-of-mind with your prospective clients. This is a good fit for growing handyman businesses and premium-priced Owner/Operators that want to maximize their online presence.

$499

/ month

Website Service

Our website-only service is a great fit for rural businesses that have little-to-no competition online. It’s also a good stepping stone for startups on a tight budget.

$189

/ month
Coming August 2026!

AI Phone & Chat Receptionist Add-On

Coming August 2026! Save time and mental space by having your phone answered 24/7 by a trained-to-your-business AI Receptionist. Your receptionist will intake caller information, project details, answer questions, and set clear expectations on getting a quote. Your AI Receptionist will also be fully integrated to your website via a Live Chat Bubble. This is the first iteration of a fully-integrated AI Assistant for your handyman business – more features coming later in 2026 to increase your efficiency, customer experience, and profitability. Example: your AI Receptionist will be able to book short virtual estimate calls so leads will get directly on your calendar.

$100

/ month

Start here to learn the details of our programs! They add onto each other.

Website Service

Our website-only service is recommended for rural businesses (typically populations less than 5-10K) with little-to-no competition online. It can also be a stepping stone for startups on a very tight budget, but we still mostly recommend our Core SEO for startups because of the value.

Professional Website that transforms visitors into paying clients

You work hard to operate and grow your business, and your website should maximize the results of those efforts. Stop leaving real jobs and revenue on the table by equipping yourself with a website that actually works to turn your visitors into leads.

✅ All our work is personalized to YOU and YOUR BUSINESS! We have an in-depth Onboarding Process to collect everything we need to create an awesome, personalized website. From your desired vision for the website design and layout, to your focus services, towns you serve, unique differentiators, applicable licensing, association memberships, and more! 

"Anytime" website edits & updates

We are HERE TO HELP and support you! Gone are the days of spending hours trying to make a few minor updates on your website. Simply let our team know what you want added, updated, or changed, and we’ll take care of it for you.

Example website updates: updating offered services, replacing stock photos, pop-ups and banners to promote a seasonal special or if you’re going on vacation, adding a new page, etc.

Monthly Reporting on key metrics

Every month you’ll have a clean, easy-to-understand report that details the most important metrics for your online presence like website traffic, where that traffic came from (socials, Google, etc.) and Google Map ranking data.

✅ Note: if you’re signed up with any of our higher programs, we add relevant sections like Google Ads, email marketing, etc.

Core SEO Plan

Our core program will equip your handyman business with a strong website and Google foundation to confidently market and grow your business. Recommended for startup and young handyman businesses.

Fresh, monthly content to build rankings, drive more traffic & increase leads from google and AI

The HMP team turns your projects into new, monthly content that is posted to your Website and Google Business Profile

We call these Project Posts.

This is a future-proof content strategy that boosts rankings in Google (SEO) and build recommendations from AI tools (AEO, or Answer Engine Optimization) like ChatGPT, Gemeni, and others.

In addition to the ranking value, Project Posts build TRUST with your visitors by regularly showcasing the quality of your work. 

How it works: our team proactively reaches out to you each month to collect content (we collect 2-3 projects per month). We have an easy, stress-free intake process that will take you 2-4 mins per project. We send you a notification when your Project Posts are published so you can review.

Boring, but important, back-end SEO activities

There are a few “behind the scenes” activities our team handles that ultimately work to establish an expansive “online footprint” for your business. Overall, when search bots or AI are looking up your business, we want them to find your business listed in relevant places.

These activities include citation/directory building, backlinks, and pouring a secret sauce on top of everything. Kinda like gravy on your Thanksgiving plate, but not as tasty or exciting.

PRO Plan

Our PRO Plan will equip you with a comprehensive organic marketing strategy to maximize the value of SEO, AI optimization, and staying top-of-mind with your prospective clients. This is a good fit for handyman businesses looking to get the most from their online presence, and past leads/clients, without spending money on paid ads.

The below features ADD TO the above features in our Core SEO Plan.

handyman service area city page example

Targeted City (Service Area) & Service Pages for maximum keyword ranking

Unique pages focused on your target service areas and services will maximize the “ranking fuel” we’re adding to the fire.

Service pages build more value for “service specific keyword” searches, like Ceiling Fan Installation or Deck Repair. Also, these pages help to reinforce your specialty services which will, over time, draw more inquiries to them.

Service page ranking example

handyman service page ranking in google

City pages (or Service Area pages) build more authority for our target markets. Whether someone actually searches “handyman roseville california” OR Google knows they’re in Roseville, having these targeted pages will increase our prominence in these towns. 

  • These are especially important as “geographic keyword modifiers” are commonly used in AI searches since someone is typically asking “what are the best handyman companies in Roseville.”

Service area / target town ranking example

handyman service area city page in google search results

As these pages are developed and added to your website, our team uploads your Project Posts (described above in our Core SEO Plan) to the relevant Service and City pages. For example, if we highlight a Ceiling Fan Replacement project you did in Roseville, the Project Post would be uploaded to their respective pages. This does WONDERS to build topical authority and natural “keyword-ed” content for these specific services and service areas.

Monthly, Done-For-You email newsletter sent to your past leads and clients to generate repeat business, referrals & stay top-of-mind

See above 😆

Okay, but really… Every month our team will email your past leads and clients. This is an effective marketing tactic because it naturally promotes repeat business by staying top-of-mind with your CHEAPEST clients (by “acquisition cost”, not by the amount they’re willing to pay you 😅). Overall, the lowest hanging fruit are past clients and leads, because you’ve already developed a relationship with them to some degree.

Outcomes of email marketing

how & what do we email

Our team “hooks into” your database (CRM) where your client contact information is stored, so we have an updated list every month as new contacts are added.

  • Every month, we’ll reach out to collect an Owner/Company Update and a photo. This is optional, but a nice touch to add more personalty to the email.
  • We’ll always send your recent Project Posts to showcase recent work you’ve completed
  • And of course a friendly, casual “touch point” to stay top-of-mind with all your past leads and clients, prompting them to reach out if they have any projects you can help with

Digital Billboard Ads that "retarget" your recent website visitors to stay top-of-mind

retargeting ads for handyman marketing and seo program

Along with staying top-of-mind with past leads and clients through email, we are doing the same with your website visitors! We do this by setting up Retargeting Ads (visual ads) that follow people around for 30 days after visiting your website. 

Your visitors will see your ads on news websites, articles, blogs, etc. (Note: we only targeting local traffic residing in your service area.)

(You’ll likely see OUR retargeting ads after leaving our site 👀 … We drink our own kool-aid…)

Overall, this strategy is incredibly effective for picking-up that lead or client that “just wasn’t ready” to click that call button when they were on your site. Following them around helps to remind them to contact you, as well as further establish you as a top choice for a professional handyman business.

digital billboard ad example

✅ This feature requires ~$50/mo that is not included in our fee, as it’s paid directly to Google for advertising. It is HIGHLY RECOMMENDED, as the “bang for your buck” is very high. Retargeting is a cheap way to stay-in-front-of folks that have expressed interest in your business. It supports our overall objective of maximizing our organic marketing because we’re engaging with people that have expressed some level of interest in your company already. 

new 5 star google reviews on auto-pilot

We built our own automation that imitates popular “review builder” services that can cost you $50-$100/mo.

By integrating with your invoicing software, you will start asking for a Google review right when an invoice is paid, or a job is marked complete. This helps to consistently build new 5 star reviews on Google, which is incredibly important for your SEO and online presence.

Gone are the days of “remembering” to ask for a review! Though we still recommend a personal ask before leaving the job site 🙂

Google Local Service Ads (LSA) Setup & Training

We help setup Google LSA as an on-demand paid ads platform that is ready to use, if needed. Running paid ads on Google LSA is not a required.

🚨 Most of our PRO Plan clients DO NOT regularly run Google LSA. However, we still set it up so it’s ready if you ever need an easy solution to generate short-term leads, whether to combat a slow month, or to build additional leads prior to hiring. Overall, it is available ONLY if you need it!

Trusted by 400+ handyman businesses across the 🇺🇸 USA & 🇨🇦 Canada

"Their name says it all. They truly are the marketing pros for the handy man industry. I have been working as a professional in the commercial construction industry for over 20 years, and I rarely encounter a business that is run so well. Extremely responsive, quick, and professional. The value is incredible. Don't waste your time looking for alternatives or trying to figure it out yourself. Focus on what you are good at and let these guys take care of your marketing needs. After experiencing other options that I thought were good, a new bar has been set and it will be hard to beat."
snoqualmie builders testimonial for handyman marketing pros
Brandon Elley
Snoqualmie Builders LLC
jason call owner of handyman marketing pros
taylor account manager at handyman marketing pros
lee hmp marketing manager
lauren chief operating officer at handyman marketing pros
Chat, email, phone

Come for the site, stay for support!

Our support team rules! Whether you want to shoot us a quick chat, hop on a call, or send us an email, our team is here to help!

You've got questions, we've got answers!

Frequently Asked Questions

Launching a professional, optimized website will start to generate results right away, assuming you have a current marketing strategy in place. 

SEO results start showing, more significantly, within 3-6 months. Higher population areas will see results on the shorter end of that timeframe.

Additionally, if your Google Business Profile is relatively unestablished, and you start building reviews alongside launching our program, you will see immediate boosts in rankings from establishing a solid foundation. 

Great question! So much so, that we have a dedicated Article:  https://handymanmarketingpros.com/maximize/

No, we take care of all the heavy-lifting, content-wise, for the website. In our onboarding process (which will take you 15-30 mins), we’ll collect your focus services, target markets, and other unique differentiators about your business. Our team uses this information to complete a fully built-out first draft of the site, ready within 2 weeks.

Of course, if you are particular about the text content on the site, it’s 100% yours and we can edit/update to your liking!

Website design and SEO, specifically for handyman businesses, is our full-time profession. If a new home needed to be outfitted with plumbing, you would have it done by a professional, licensed plumbing contractor. If you want a “fully plumbed” website and Google presence, you should have it done by professionals.

Overall, the difference will be in the long-term results and success of your online marketing. Can you “get by” or “get started” from DIY or freelancer solutions? Absolutely! Starting a business is hard, stressful, and can be expensive.

That said, a professional website and SEO strategy should be one of the first professional investments/outsourcing you make in your business.

A solid foundation will “get more juice from the squeeze” – you work hard to operate and market your business. You want to maximize that effort by ensuring your foundational marketing vehicle is optimized and set up best as possible.

No, only your first monthly payment is needed to get started. Our most popular Core SEO plan is $299/mo.

Because we do not have a one-time setup or design fee, we do require a 12 month commitment to our service to get started. You’ll learn quickly (within 1-2 weeks) our level of customer service and care. You’ll experience results in the short-term from a website that actually works. More significant SEO results will start in 3-6 months. So after 12 months, you’ll have a great idea of the value we provide.

All our programs include unlimited, any-time support. Shoot us an email, or give us a call, and we’ll take care of any and all updates within 1 week. Have an urgent request? We can typically accommodate same-day requests.

Overall, when it comes to your website, we handle it! Updates include editing content, adding new pages, popups and banners to promote a seasonal special or focus service, or anything else you’d like to see changed.

Everything we do for you, you own, we are just the professional facilitators for you. That said, we do require an initial commitment of 12 months to our service before you can cancel and take the website with you.

If for whatever reason, after 12 months, you’d like to cancel, we get you all necessary access and you can be on your way. We are truly here to help people, regardless if they’re a paying client or not.

All our sites are built on WordPress, the most powerful, open-source web development platform available. Any serious website, for design and SEO, is built on WordPress. Because over 50% of the web is built on WordPress, these sites are also transferrable, as compared to other DIY web platforms.

If you HAVE a domain name already, we can use it! We get access to the necessary accounts in our Onboarding Process.

If you DON’T have a domain name, it’s all good! We’ll secure, manage, and renew for you as part of our service. We get this figured out during our Onboarding Process, and can provide recommendations if you aren’t sure what the best domain for your business is.

We do not provide email services. However, we do recommend Google Workspace, which makes it very easy to setup a custom email connected to your domain.

For those starting out, a simple and free @gmail.com address works great! You can always add a professional business email later.

Nope! Only your first monthly payment is due to get things started, and we’ll automatically charge you month-to-month. 

Absolutely! Most CRMs offer website integration, and we can help facilitate that process. This allows leads from your website to automatically upload to your CRM.

While we can reuse or repurpose your existing site content, we do require building a new website for all our clients. Here are the reasons:

1. We use our tried-and-true systems to build the website. This gives us confidence that the website is designed well, for both conversion and SEO. It’s also built with tools that are well maintained (secure and reliable), and our team knows how to use them so we can do our work effectively.

2. There are unlimited platforms and tools that can be used to build a website. Even WordPress (the platform we use) has millions of tools, plugins, and technology that can be used across a variety of site functions. To work across a variety of platforms and tools is unrealistic for us as a service provider. Further, without full knowledge of the technology used, there could be security and reliability issues that can crop-up in the future.

Overall, building a new site allows us to do the best job possible!