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Maximize your lead flow with a website that ACTUALLY sells your business
Most small, family-owned handyman businesses are losing potential clients and revenue because their website is either non-existent or not properly designed.
With Handyman Marketing Pros, you will be maximizing your lead flow by turning visitors into real phone calls and website form inquiries.
Even one additional booked job per month more than pays for your website, which makes partnering with our team a no-brainer!
Continue reading below to learn about all the love we put into your website!
Gain confidence in your marketing funnel
Your website is at the bottom of your “marketing funnel” – as in, all your marketing leads potential customers to your website. Whether someone finds you on Google, Yelp, sees your Facebook posts, receives a flyer or business card, etc… Folks these days will visit your website to learn more about your company.
Having your website setup in a way that SELLS your business is vital to maximize the effort you put into marketing your business.
Overall, when your website is designed and optimized correctly, it maximizes the lead flow from your marketing. If you don’t have one, you are literally leaving money on the table.
Key attributes of a successful handyman business website
- Conversion Optimized
- Device Responsive
- SEO Optimized
- Clean & Professional Design
Optimized for conversion
CRO (conversion rate optimization) is a fancy, 5-dollar word for “turning more of your website visitors into leads and phone calls”.
You can drive all the traffic in the world, but if your website is not optimized for conversion, it will result in minimal calls and website leads.
This is obviously an important element of your website! Here are a few examples of conversion optimization that we’ve learned from working with hundreds of handyman businesses:
- Big phone number easily visible in the top corner
- Appealing CTA (call to action) buttons encouraging visitors to “Get A Free Estimate” (or something similar)
- Site must load fast
- Displaying live review feeds that show positive customer feedback and overall rating
- Imagery that shows the friendly faces behind the business (personality on the website)
- “Click To Call” buttons on mobile
The example below highlights various elements that work to convert a high percentage of website traffic into phone calls and online estimate requests.
At the end of the day, your website is an ASSET! It should be producing leads, jobs, and revenue for your business. Thus, conversion optimization is critical to maximize the real revenue that is generated from your online presence.
A majority your website traffic is on mobile phones. If your site isn’t device responsive, you are losing in 2 big ways:
- Losing leads and calls because visitors are “bouncing” off your site (they leave because it’s not a good experience)
- Losing rankings because mobile optimization is an important element in your SEO
Make sure your site is device responsive! We optimize our clients’ sites for all primary devices – desktop, tablet, and mobile.
SEO (search engine optimization) is a critical piece to your website’s success. Without SEO, or any other marketing channel that is driving traffic, your website is like an unlit billboard in the middle of the desert on a stormy night.
So what the heck is this mystical unicorn that is “SEO”? I mean, everyone talks about it, but what is it?!?
In summary, SEO is the collection of strategies to increase your business’s visibility in organic search engine results. (Organic = not paid) This is in the Google Map section, and the website section underneath. You can see a few screenshot examples below to get a visual.
When you work with our team, you can rest assured knowing your website is designed with best practice SEO.
Clean & Professional Design
Your site can be SEO’d head-to-toe, mobile responsive, and conversion optimized, but if it looks BAD and doesn’t present your business in the best light… Well, it’s all for naught.
Your website is the digital representation of your business. When you show up to your client’s home, you want to make an amazing first impression. You want the same impression with your website!
Overall, having a professional appearance (on and offline) allows you to command above-average pricing commensurate of how you run your business. Also, the only way to scale your business, or take home fat profits as a one-man-band, is charging above-average market prices.
With Handyman Marketing Pros as your dedicated web team, you’ll be able to stand apart from your competition with an amazing website.
Summary Of key benefits
Our professional Handyman Web design makes you look good
Your service is professional, your work is quality, and now your website shows it. Your company’s “home on the internet” will look as good as it should with a professional, SEO optimized handyman web design.
Your website will look great on all devices
If your ideal customer is researching you online (as over 90% of consumers do) – your website will look great and you’ll be easy to contact, no matter what device they are using (mobile phone, tablet, or computer).
You'll get more leads
Your handyman website will be fully equipped with an Estimate Form, and “click-to-call” and “click-to-text” on mobile phones. You’ll receive more leads from ease-of-contact and our knowledge of “conversion rate optimization” (a $5 marketing word for: what web design tactics work best to turn visitors into leads)
Your online visibility will increase with best practice SEO
Your website will be designed with best practice Handyman SEO so more people can find you. In addition, we regularly update our keyword research for each industry we serve, so we can best advise our customers on keyword targeting for SEO. Overall, your online visibility will increase over time!
you won't have to worry about your website anymore
You’ll have peace of mind knowing that your website worries are over. Have an update? Give us a call. Need a project gallery added? Send us the photos. Need something integrated with the website? We’ll take care of it. Overall, when it comes to your website, the Handyman Marketing Pros team is here for you!
Specific features of your website
Positive visitor experience
Visually appealing design that creates an enjoyable user experience and positively represents your business.
Your website looks great on mobile phones, tablets, and desktops. Our mobile sites have a custom header that allows visitors to easily call you with one click. We can also add “click to text” functionality if you prefer texting.
100% Custom design
We don’t use themes, templates, or other pre-packaged, restrictive framework. This allows us to build completely custom sites – design, layout, motion, images, text, you name it! Your website will be designed around your logo and branding so everything is cohesive and unique to your business.
Before & After Image Slider
This specific design features gets a spot because it’s useful for remodeling contractors to showcase their work.
SEO website features
Natural keyword usage
Everyone has been to a website that is plastered with keywords – it doesn’t feel genuine. Further, it creates a negative user experience which will cause users to leave your website, or spend significantly less time on it. Search engines want to show websites that users find value in and spend time on – as shown in “average time on site”, “bounce rate”, and other behavioral website metrics that indicate user experience.
Keywords are still important though! We blend your most valuable keywords seamlessly into the website. This produces better search engine results without diluting the visitor experience.
Lightning fast website speed
Site speed is an important factor in SEO; our websites are lightweight so your site runs fast. Our website framework was built from the ground-up with no themes, templates, and unnecessary components that slow websites down.
Additionally, our premium website hosting servers (powered by Google Cloud) hold to the highest industry standards in speed and security.
Like speed and load time, website security is an ever-increasing factor in a website’s ability to rank high in search engines. All our websites come with a custom SSL encryption, smart IP blocking, malware protection and daily backups. Notice the “https://” and green padlock in the browser window.
Increased Google map visibility
Your website is connected to your Google My Business (or, Google Business Page) which gives you higher visibility in the Google Local Pack and Google Maps. This strong connection is made by adding “Schema Markup” to your website. Also, proper keyword usage helps to increase your Google My Business visibility.
Proper tag usage
Proper usage of Meta Tags (title and description) and Alt Tags will instantly get your website in better standing than a majority of small business websites today. Meta Tags communicate to search engines the summary of a specific page. Alt Tags are attached to images to communicate what the image is. We write custom Tags for all your pages and images so search engines can better index your site for related keywords. Note: You can see these “tags” in action on a Google Search Results Page – Title Tag is blue, Description Tag is underneath.
Lead capture form
The ultimate goal of your website is to produce leads. Your website will come equipped with an Estimate Form that captures customer information: name, phone number, email, address, job description, and anything else you’d like to gather. These forms are automatically sent to any email(s) you’d like.
Social media integration
We add social icons throughout your site to exposure visitors to your social media channels, which increases your followers over-time. Additionally, if you have other online profiles (ex: HomeAdvisor, Nextdoor, Thumbtack, etc.) we link those, as it’s beneficial to your site’s SEO. If you’d like a “live feed” of Facebook or Instagram, we can also add that.
email marketing and CRM integration
If you use a CRM or Email Marketing platform, we can integrate them into your website. You can view our most popular integrations below.
encourage customer reviews
Consistently garnering online reviews is one of the best things you can do for your business, and even one of the best things you can do for your online presence. We make this easy by creating a “leave a review” section with links that take visitors directly to leave a review on your profiles.
Website traffic data
Thank You Page
After a visitor submits a Lead Form, they’ll be directed to a Thank You page that thanks them by name. This is an added layer of professionalism that creates a more personal interaction. At this point, the visitor is also encouraged to follow your social media accounts.
Friendly Customer Support
When you trust Handyman Marketing Pros with your website, you’ll gain a new team member for your business. You can always reach out to ask us a question, add project photos, a new review, or whatever else you’d like. Through our years of working with handyman and contractor businesses, we’ve accrued a wealth of marketing-related knowledge that we freely pass that along.
Without your success, we are not successful. We do everything we can to help your business succeed – we are here to help!
#1 rated web design for Handyman & home improvement contractors
Handyman Marketing Pros, since opening up for business in 2017, has received more 5 Star online reviews than any other web designer specializing in handyman and contractor websites.
How? We believe it’s because we:
- Carefully listen to our customers
- Are responsive to the needs and communications of our customers
- Are constantly learning from industry experts in web design, SEO and digital marketing
- And, perhaps most importantly, we respect the trust our customers place in us. We honor this trust by treating their businesses like our own.
The world of Web Design and Search Engine Optimization (SEO) is always changing – success requires web designers to have (and maintain) a “love for learning.” We gladly take this challenge!
Handyman Web Design
Maximize the value of your marketing with a conversion focused, SEO optimized Handyman Web Design - made by marketing professionals specializing in home improvement.
Service Type: Handyman Web Design