Step 1
Know Your Overhead
Enter your monthly business expenses. These costs exist whether or not you have a job on the calendar.
$
$
$
$
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Your Overhead Rate
$0/mo
→ $0.00/hr
This cost is baked into every hour of every job.
Step 2
Your Job Details
Enter the specifics for the job you're pricing.
$ /hr
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50.0%
%
Step 3
Your Numbers
Here's the math behind a profitable price.
Recommended Price
(50.0% Target Gross Margin)
$680.00
Gross Profit: $340.00 Gross Margin: 50.0%
Net Profit: $340.00 Net Margin: 50.0%
Net profit = after overhead is deducted. This is your real bottom line.
Net Profit Margin Health
Based on The Handyman Pricing Playbook benchmarks.
50.0%
FRAGILE
Below 10%
Below 10%
BASELINE
10% – 20%
10% – 20%
STRONG
20%+
20%+
Your net profit margin: 50.0% — STRONG ✓
Margin vs. Markup
Same job. Same costs. Very different outcomes.
50% Markup
Formula:
$340.00 × 1.50 = $510.00
⚠️ Looks 50% — but real margin is only 33%
50% Gross Margin
Formula:
$340.00 ÷ 0.50 = $680.00
✓ True 50% margin — healthy & sustainable
💡 The difference on this job alone: $170.00