Handyman AI Optimization
AI search is a new channel that homeowners will search for, and find, your business on.
Like Google, like social media, like a local newsletter – it’s another marketing medium to capture new, high-quality clientele.
Being visible in AI tools, like ranking high in Google, has a tangible financial return for your business.
The current landscape for “AI Search Optimization” is very similar – if not, identical, in many ways – to optimizing for search engines (SEO).
Read below to learn more about how our team optimizes for AI Search to “future-proof” your marketing, and help you be found online.
AI Search Optimization Tactics
AI results, like Google, are established with Trust Signals and high-quality, helpful content.
Businesses that prioritize customer satisfaction and consistently generating unique website content WILL WIN in AI, just like they will in Google and search engines.
Build Trust Signals
The primary influencer of Trust Signals is always the actual business.
What are trust signals?
Good reviews – Google reviews are still a great focus, but AI emphasizes the importance of diversifying reviews (when possible) across other platforms like BBB, Yelp, and Facebook.
3rd party mentions – People mentioning your business online (like in a Facebook post) and mentions from other local websites or articles.
Accurate, congruent business data across the web – having your business listed across Yelp, BBB, Yellowpages, Mapquest, and many other online channels builds trust
- We “optimize” your Trust Signals by establishing the “accurate, congruent business data”, making it easy to get 5 star reviews on Google, and properly implementing Reviews on your website
High quality, helpful content
This is the heavy-lifting that the Handyman Marketing Pros team facilitates for our clients. Like Google, AI relies on sourcing high-quality, helpful content to answer user questions.
Your business website is the #1 place where this value and content is built.
Here are the content tactics we implement to rank in AI:
- Professional website with accurate business content
- The website being mobile friendly and easy to navigate is important
- Business content examples: clearly highlighting your services, service areas, applicable licensing and insurance, etc.
- Helpful, ongoing content posted online every month
- Our service includes monthly posting of your “Project Highlights” which naturally builds a portfolio of work, showcases your services and work quality, and ultimately provides useful information for your visitors
- This content naturally has focus keywords people are searching for, and naturally connects these keyword searches with your brand
- Real, unique photos and content
- Showcasing photos of YOU (or, the real people behind the business) is a low effort, high impact tactic to implement on your website. We send our new clients plenty of example photos, and also showcase many across our website here.
- Our Project Highlights strategy takes care of the most important aspect of consistent, unique content revolving around real projects you’re completing
- Ranking online through effective website design and SEO
- AI searches the web for answers – initially being found through SEO, an optimized Google Business Profile (Google Maps), and other online profiles, is important to develop AI rankings
- Optimized About Page that shares more details about the business, owner, certificates, unique differentiators, and more
- Optional content ideas that help:
- Clearly displaying pricing for common service items, and other high-priority information that most of your clients would be looking to find
- FAQ page answering frequently asked questions
Schedule a call to learn more
We invite you to schedule a free, truly “no sales pressure” call. We’ll have a conversation, answer all your questions, see if we’re a good fit to work together, and, most importantly, provide personal tips/guidance based on where you’re at.