Sending monthly email newsletters to your database (past leads and clients) is an effective way to generate repeat business and stay top-of-mind with your prospects.
- It’s much cheaper to retain a past client than to win a brand new one
- Stay "top-of-mind" and give past leads a monthly reminder to contact you
- Build trust by showcasing your ongoing projects and Owner/Company updates
🎥 Video Overview
Email Outreach on Auto-pilot
All we need from you:
📤 Keep sending your Project Posts as part of our Core SEO Strategy
📸 Additionally, we’ll reach out every month to collect a Company Update and Photo. This is a great avenue to add personalization to update your audience about a recent weekend activity with the family, highlight a new employee, or anything else you want to share.
Our Email Marketing service is truly hands-off. As long as you keep up your normal routine of submitting Project Posts for your SEO, we take care of the rest.
If you want to add a personal touch, you can send us a quick monthly photo or update from your team or family — totally optional, but a great way to add more personality to your business and brand. (We’ll reach out every month to collect this Update and Photo from you!)
📨 Personalized Monthly Email Newsletters
We send a custom email each month to your full list of leads and past clients.
Every month, we craft and send a professional, on-brand email newsletter that includes highlights from your recent jobs. These emails keep your business top of mind with people who already know you — increasing the chance they’ll call again or refer you to others. It’s consistent marketing that works quietly in the background.
⭐ Review Request Automation
Automatically prompts happy customers to leave reviews.
We’ll follow up with your recent clients to ask for a review — no manual chasing required. This helps build your online reputation over time, which directly improves your visibility on Google and increases the likelihood someone will choose you over the competition.
💬 Website Chat Widget
Turn website visits into conversations.
We’ll install a simple, effective chat widget on your website, so potential customers can reach out with questions in real-time. It helps convert more site visitors into leads by lowering the barrier to contact you — especially on mobile.
Frequently Asked Questions
Will the emails clearly come from my business?
Great question! The emails your customers receive—like the monthly newsletter—will be sent from your own branded subdomain. For example: main.YourHandymanBusiness.com
This means the emails won’t come from a generic system or HMP address, helping your clients recognize who it’s from and reducing the risk of them deleting it or it going to spam.
Also, when someone replies to one of these emails, it will be automatically forwarded to your business email — so you’ll still receive all replies directly. No extra logins needed!
Do I personally have to send the emails out monthly?
Nope! We schedule the emails to be sent out once a month for you!
That being said, the newsletters are definitely less “salesy” and are aimed to be more personal, featuring the owner’s update and latest projects. As demonstrated by a few small businesses we follow, we have discovered that personal updates from business owners are generally well received. Their customers frequently express how much they look forward to these emails because they feel personal and authentic.
So we do reach out to you monthly as part of the process to complete the emails.
Am I required to submit an owner update each month?
Nope, but your newsletter will only go out if you’ve either submitted an owner update or project posts. (Or both!)
Will my emails go to spam?
We want to make sure your newsletters land where they belong — your customers’ inboxes.
Because these emails are sent in bulk and include promotional content, they may occasionally get flagged as spam or land in the “Promotions” tab (especially for Gmail users). While we use verified sending domains and follow email best practices, every recipient’s inbox is a little different.
To help improve deliverability, we recommend:
Asking your leads/customers to check their Spam or Promotions folders if they don’t see your emails
Encouraging them to drag your email into their Primary
Having them add your sender address (e.g. you@handyman.com) to their contacts
We’re continuously monitoring deliverability and adjusting our systems to keep your emails performing well. If you ever notice issues, just let us know — we’ll look into it right away.
Do I need to provide an email list?
We already have the contact information in our system of everyone who is filled out your website form. If you’ve got more contacts you’d like to include, feel free to send over a spreadsheet and we’ll make sure they’re added.
Why is the photo in the owner update not optional?
Yes, a photo must be included anytime you submit information for an owner update.
We would recommend to avoid using your logo since that already shows up at the bottom of the newsletter. However, a nice photo of you working past month, or of a project you completed, would be a wonderful addition.
The whole goal of this newsletter service is to give you tools that help you succeed — and a strong photo is one of the most important parts. It brings your message to life and helps create that personal connection that turns readers into loyal customers.
That’s why we made photos a required part of the process — if you’re going to take the time to send a newsletter, we want to make sure it actually works.